Best of You Sports and United Vansen International Sports (UVS), its Chinese partner company, have actively collaborated in the negotiations that result in securing Real Madrid’s first sponsor in China, Luyuan, an Electric Vehicle Industry leader, in what will become the beginning of the club’s brand development plan for incursion in the Chinese market.
The announcement was made during the XV International Electric Vehicle Fair that takes place in the north of China by Real Madrid’s Director of Institutional Relations, Mr. Emilio Butragueño, and Luyuan Electric Vehicle President, Ni Jie.
This is Real Madrid’s first direct contact with Chinese consumers, evolving the club’s extraordinary presence by developing its international image through digital and televised platforms in China, which will assure the incursion of the brand in this new and exciting market.
Pictured below: Luis Fernández, Real Madrid’s Chinese CEO; Emilio Butragueño, Real Madrid’s Director of Institutional Relations; Pedro Granero, CEO Best of You Asia, and Pablo Carrizosa, Real Madrid’s Customer Service Executive.