This operation represents a qualitative leap in the range of services offered by Best 11,
which already includes management and representation of sportsmen and women, advanced technologies and the
operation of sports infrastructures, among many others. Founded with the
leitmotiv of being “relationship-centric”, rather than “user-centric”, Flecha is positioned as an agent capable of motivating
as an agent capable of motivating changes that have a direct impact on the value of companies.
of companies. In this way, it will provide services to major brands in terms of
strategy, customer lifecycle, digital, and will also apply its innovative approach to the creation, activation and
in the creation, activation and development of personal brands of athletes, influencers or musicians,
influencers or musicians.
By joining Best 11, Flecha broadens the horizon of opportunities related to brands and experiences.
and experiences. This synergy between Flecha and Best 11 will fill a gap in the market: offering integrated solutions that combine
market gap: offering end-to-end solutions that combine advanced technology,
brand strategy and a deep understanding of the customer. “This merger with Best 11
represents a unique challenge and opportunity for Flecha to help companies expand their potential.
companies to expand their potential,” said Joe Lozano, founding partner of Flecha.
“The combination of our expertise in brand strategy with the strength of a group of Best 11’s stature gives us the
group of the stature of Best 11 positions us to offer unparalleled value in the marketplace” – highlights
Miryam Soriano, founding partner of Flecha, emphasises.
“Flecha’s entry into Best 11 not only strengthens the group’s portfolio of services,
but also sets a new standard in the market. With Flecha, Best 11
Group consolidates its position as a leader in the field of brand strategy and customer bonding in an increasingly connected, digital world.
in an increasingly connected, digitalised and personalisation-oriented world,” Esteban Esteban concludes.
personalisation”, concludes Esteban Granero, founding partner of Best 11 Group.