Xabi Alonso has become IWC Schaffhausen’s newest Brand Ambassador.
IWC Iberia Brand Director, Olivier Lebegue, voiced his satisfaction after signing the Bayern Munich midfielder in saying: “For us at IWC it’s an honor to have a figure of the stature of Xabi Alonso because he embodies all of our brand’s core values. Welcoming him to the IWC family is fantastic news for those of us who cherish this brand”.
As a luxury watch enthusiast, Xabi has always thought very highly of IWC: “I’ve always valued the brand enormously because of its prestige, and I’m certain that we will grow together. Personally, I’m very happy to join paths with IWC”.